ATELIER AÏCHA ABBADI for fashion, design, research, social practice → info [at] aichaabbadi.com
Deep Fashion Society fan merch is wearable luxury marketing advice, placing fashion's hidden strategies in plain sight.
A precursor to the book Deep Fashion State of Mind: An Awakening, the collection is made of unique handmade and reworked pieces, with screen and transfer print, all made by the Deep Fashion Society in Berlin.
The critical fashion collective Deep Fashion Society reflects an emerging cultural shift among fashion practitioners who seek to incorporate observations about the fashion world into their practice, as a critical commentary and to offer new ways of seeing and experiencing fashion.
Exhibited during Deep Fashion State of Mind book release,The Publisher, Berlin (DE)
Collaborative project with Katharina Heckmann.