ATELIER AÏCHA ABBADI   for fashion, design, research, social practice   →   info [at] aichaabbadi.com

To slow down fashion's pace and its emphasis on instantaneous consumption I decided to focus on the ‘making’ instead of the ‘marketing’ of fashion. The collection is a visualization of its own creation. Each silhouette represents one step of the creative process, from the initial blank slate over research and form-finding towards the final fashion product. They offer a glimpse into a thought process that gradually materializes. The process does not merely reflect a linear or chronological procedure, but involves decisions made over others, ideas abandoned in favour of a change in direction and the perpetual refinement of that which has yet to take on form. Leaving room for experimentation, the collection reveals the steps that lead up to what is finally presented to the public. It is a reflection upon fashion within its own means and limitations.


UNIQUE FORMS OF DISCARDED IDEAS Collection, 2016










photos Carlito Schiliro | hair & make-up Vanessa Aza | model Jules Finn




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2016 – Rundgang, University of the Arts Berlin (DE) Annual Open House

2016 – Annual fashion show of the University of the Arts Berlin, Estrel Convention Center

MATERIALS
Denim, Painter felt, Cotton Jersey